About Frosted Tours
Dedicated to empowering UK entrepreneurs with world-class education
Our Story
Founded in 2020, Frosted Tours emerged from a simple observation: while the UK has a thriving startup ecosystem, many aspiring entrepreneurs lack access to practical, actionable education tailored specifically to the British market.
Our founders, having successfully launched and scaled multiple ventures in the UK, recognized the unique challenges facing British startups - from navigating complex regulations to understanding local investor preferences.
Today, we're proud to be the leading online education platform for UK startups, having helped over 500 entrepreneurs transform their ideas into successful businesses.
Meet Our Expert Team
Sarah Johnson
Founder & CEO
Former McKinsey consultant who built and sold two successful SaaS companies. Expert in business strategy and growth hacking.
Michael Chen
Co-Founder & CTO
Tech entrepreneur with 15 years experience. Led engineering teams at Spotify and founded two fintech startups in London.
Emma Williams
Head of Education
Former university lecturer and startup mentor. Designed curriculum for over 100 successful entrepreneurs across the UK.
James Rodriguez
Investment Advisor
Venture capitalist with over £50M in successful investments. Helps students understand funding landscape and investor relations.
Our Values
Practical Excellence
We focus on actionable knowledge that you can implement immediately in your business.
UK Market Focus
Every course is tailored specifically for the UK business environment and regulations.
Community Support
Join a network of like-minded entrepreneurs and get ongoing support from our community.